The reason as to why a business invests so heavily on a website is to attract as many customers as possible. Where are these customers? Previously, you could find them using desktops and very few using their mobile gadgets to access the internet. Today, the biggest percentage has gone mobile; in fact, statistics show that more than 80% of those who go online do so using their smartphones or other mobile devices. That means, if you want to tap into this lucrative market, you must ensure that your site is responsive.
Why should your website be responsive?
The number of those using mobile phones to access the internet is growing at a very high rate. In fact, by the year 2015, research has shown that over seventy percent of the population was using mobile devices to access the internet. That is enough evidence to tell you that you must design your website so that the user experience through these gadgets is excellent.
It would take less amount to do a responsive website compared to the cost of doing a stand-alone mobile application and a desktop friendly website. It may cost you some good amount at the initial stages but in the long run, you’ll have saved a lot in terms of maintenance cost.
Faster web pages
Mobile users are known to have a short attention span. Thus, when such visitors realize that it takes longer to access your website, they’re likely going to abandon your website and opt for the more responsive ones. Thus, you’ll be losing customers to the competition. The site must be well optimized for mobile phones and tablets by a SEM services professional.
Higher conversion rates
By having a responsive website, you have consistent user experience across all devices and therefore you are able to convert new customers.
Customers want to get what they want when they want it and in the shortest time possible, that is what a responsive website would do.